Director of Marketing
As Director of Marketing, Jessica Lee-Wen plays a crucial resource for the company, developing and implementing brand strategy and integrated marketing communications for Casoro and its subsidiaries, CLEAR Property Management, Performance Utilities and Billing, Ingenium Construction, and its discretionary, privately-held multifamily REIT, Upside Avenue.
Jessica oversees the implementation of marketing strategy for all divisions, guiding day-to-day activities for the marketing team and working closely with company leadership to define marketing goals. Her expertise in brand development, digital strategy, email marketing and creative direction means she drives consistent, detailed and memorable marketing strategies.
Jessica brings both agency and client-side experience to the table. Prior to joining Casoro Group in 2012, she worked with global clients like Hitachi Data Systems, Siemens Communications, and Canada Post as an Account Executive and Studio Manager for McMillan, and award-winning ad agency located in Ottawa, Ontario, Canada. She won the 2005 Canada Millennium in Excellence Award for her leadership skills, community involvement, and academic achievements, as well as other numerous awards and scholarships in the marketing industry. Jessica is currently a board member of the Rio Valley Relief Project.
Jessica is a fan of live music (she met her husband at a Stone Temple Pilots concert), and also enjoys travelling, yoga, volunteering as a youth leader, and eating sushi.
Jessica graduated at the top of her class from Algonquin College School of Media and Design with a degree in Advertising and Marketing Communications, with an educational focus on marketing strategy, integrated marketing communications, government and corporate communications, and project management.
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